Prior to forming Casablanca, Tajer co-founded Pigalle, Le Pompon, and acted as a consultant for the late Virgil Abloh. Tajer credits Pigalle for “learning about how to create a brand, the fashion business and how cultural experiences can build a community.” Architecture, nature, travel, and music act as channels of influence to the center of Tajer’s creative vision. Tajer weaves architecture and nature in the prints, his on-the-go lifestyle, and creative emotions from music into Casablanca’s DNA.