Jacquemus’ approach to marketing is defined by its masterful use of visual storytelling. The brand’s campaigns have featured breathtaking natural landscapes. Take the iconic Spring Summer 2020 Ready-to-Wear show set in a lavender field. The show, titled “Le Coup de Soleil,” took place in the picturesque region of Valensole, France.

The runway was a 500-meter-long pink path that cut through the sea of blooming lavender. This bold, pink strip created a stunning visual contrast against the endless rows of purple blossoms. The models walked down this path, their silhouettes framed by the natural beauty of the lavender, adding an almost ethereal quality to the show. These evocative settings invite viewers into a dreamlike world—one of French heritage and Mediterranean lifestyle.