A LOOK INSIDE THE FALL 2025 CAMPAIGNS
- BY KRISTOPHER FRASER
- 4 SEPTEMBER 2025
- 7 Min
With one month left until fall, fashion brands have begun rolling out their Fall 2025 ad campaigns. Fall is considered the January of fashion, as it’s when brands make their heaviest advertising pushes, and also because the winter drops carry over into the actual new year. Here, Canvas takes a look at some of the hottest Fall 2025 ad campaigns.
People: Kate Moss, Photo: Courtesy of Saint Laurent, Shot by Mert Alas
SAINT LAURENT
Saint Laurent’s Fall 2025 ad campaign brought together two legends in their respective fields: Academy Award nominee Chloë Sevigny and supermodel Kate Moss. The campaign was shot by Mert Alas, one of the biggest fashion photographers in the world, who has worked with Givenchy, Versace, and Valentino. The campaign also includes a video of Kate Moss lounging and driving around L.A., as well as Moss kissing Sevigny on the beach.
TORY BURCH
Tory Burch’s Fall 2025 campaign pays homage to the city where her brand got started—New York. The ads feature stylish models enjoying the streets of New York City in head-to-toe Tory Burch ensembles. The images are quintessentially chic and were shot all around New York, from Central Park to the Upper East Side.
Photo: Courtesy of Casablanca
CASABLANCA
Casablanca is stepping up its Japanese marketing, and its first step was shooting its Fall 2025 campaign in Tokyo. The campaign depicts everyday life in Tokyo, from attending school to dining at home. It’s a campaign that shows how there is still art in routine activities.
GUCCI
For its Fall 2025 ad campaign, Gucci opted for a portrait series shot by American photographer Catherine Opie. Shot against monochromatic backdrops, the portraits depict a diverse cast of models of various genders, ages, and races. Given the current backlash against diversity, equity, and inclusion, Gucci’s campaign is unintentionally rebellious and progressive.
BALENCIAGA
Balenciaga united veteran and new Hollywood stars by casting Nicole Kidman and Patrick Schwarzenegger in its Fall 2025 campaign. The ads were shot by Juergen Teller and signify the end of an era for Demna Gvasalia’s Balenciaga, as he transitions to creative director of Gucci. Minimalist black dresses and suits contrast with Balenciaga’s Puma collaboration and statement pieces, like red gowns.
MIU MIU
Miu Miu, also known as Prada’s younger sister, tapped Gen Z reality star and Kardashian-Jenner family member Kylie Jenner for its Fall 2025 ad campaign. Jenner poses in Miu Miu’s ready-to-wear, all while showcasing their signature bag offerings. This is one way for Miu Miu to continue courting younger customers.
LOUIS VUITTON
Longtime Louis Vuitton ambassador and Oscar-winning actress Emma Stone joins South Korean model and fellow ambassador Hoyeon Jung to front the brand’s Fall 2025 campaign. The images feature the two women lounging on antique furniture as they don Louis Vuitton’s latest womenswear collection. Ethan James Green shot the campaign.
LORO PIANA
Loro Piana is continuing its tradition of choosing artists’ private homes as the backdrop for its campaigns, and this time it chose Villa Santo Sospir, the home of late poet and artist Jean Cocteau. The campaign was shot by Mario Sorrenti and stars models Alix Bouthors, Leon Dame, Long Li, Awar Odhiang, and Binx Walton. As with all things Loro Piana, it’s the pinnacle of quiet luxury and old-money style.
CHANEL
Model Mona Tougaard stars in Chanel’s Fall 2025 ad campaign—one of the last before Mathieu Blazy unveils his first collection as creative director. The campaign keeps it simple, featuring Tougaard walking the streets of Paris in classic Chanel tweed ensembles. Of course, the handbags and costume jewelry are prominently featured.
MARC JACOBS
Art and fashion come together in Marc Jacobs’ Fall 2025 ad campaign. Derrick Adams, David Shrigley, and Hattie Stewart all contributed artwork illustrating “joy,” the theme of the campaign. The campaign shows models exploring New York through bold imagery, with the art and clothing complementing each other.
People: Mona Tougaard for Marc Jacobs, Photo: Courtesy of Marc Jacobs