People: Seth Weisser and Gerard Maione, Co-Founders of What Goes Around Comes Around, Photo: Courtesy of Amir Hamja
Multi-brand boutiques and retailers like What Goes Around Comes Around, Patron of the New, Dover Street Market, and The Webster have carved out their own lanes in the world of high fashion.
These boutiques and retailers have become brands in their own right, offering curated selections of luxury, vintage, and cutting-edge fashion that caters to changing tastes and preferences. By providing a platform for both established and emerging designers, they have become conduits for fashion creativity.
Take What Goes Around Comes Around, for example. They specialize in luxury vintage, appealing to the clientele’s increasing interest in rare collectibles. Their offerings include iconic pieces from Chanel and Hermès reflecting the need for nostalgia we so often crave. Timeless elegance can never be out of style.
Patron of the New caters to the “fashion-forward” clientele by blending high fashion and streetwear—featuring brands like Off-White and Vetements in their stores. This mix appeals to the younger customer eager for the latest trends and exclusive collaborations.From the elegance of The Row to the avant-garde creations at Loewe, Christen’s designs have graced the feet of fashion’s elite. Her journey through the upper echelons of fashion began at Saint Laurent, where she honed her craft under the tutelage of industry titans. It was at Celine, under the direction of Phoebe Philo, that Christen’s talent for creating shoes that women truly desire began to shine. This ability to marry practicality with high fashion would become a hallmark of Christen’s work.
Dover Street Market and The Webster enhance the shopping experience by bringing together fashion and art, creating immersive retail spaces. Dover Street Market, known for its avant-garde installations and dynamic selections, attracts those who appreciate this crossing over from simply a brick-and-mortar shopping experience to a day at the Museum of Modern Art.
Similarly, The Webster’s mix of high-end brands with a boutique atmosphere makes it a destination for luxury shoppers. As fashion evolves, multi-brand boutiques and retailers will need to continue embracing digital platforms, creative retail experiences, and exclusive partnerships to sustain their continued relevance and impact.
