Virgil Abloh’s set designs for Off-White were a testament to his ability to merge fashion with art and culture. Abloh’s vision for these sets often began with a concept that mirrored the themes of his collections—a critique of consumerism, an homage to architecture, or an exploration of youth culture.

The Fall Winter 2017 Ready-to-Wear show was set against an autumnal atmosphere that transformed the space into an enchanted forest. The runway was constructed as a winding path covered with a thick layer of dried leaves, creating a crunchy, textured surface for the models to walk on. The collection, cleverly titled “Nothing New,” blurred the lines between real and man-made. It explored the fusion of natural elements with artificial structures and blended existing designs with new interpretations.

The set is just as important as the garments—it sets the tone for how the collection is perceived. This approach in both concept and execution makes sure that the set isn’t just a backdrop but an integral part of the story. Abloh’s process involved visual artists, designers, musicians, and more. He ensured that each element, from the layout to the lighting, contributed to the narrative and sparked a dialogue.