Since taking the helm as creative director of Bottega Veneta, Matthieu Blazy has steered the iconic Italian fashion house into a new era of innovation and sophistication. Blazy, who succeeded Daniel Lee in 2021, has infused the brand with his unique vision, blending Bottega Veneta’s rich heritage with more modern design elements. He honors the brand’s storied history by maintaining signature techniques like the intricate intrecciato weaving while introducing a new design language.
Blazy revitalizes classic pieces with refined silhouettes, new materials, and unexpected details, ensuring the brand’s offerings remain relevant and exciting. He also explores new creative territories through avant-garde runway presentations and innovative digital campaigns, creating a brand experience that engages all senses. Blazy has redefined everyday luxury at the House with understated yet impeccably crafted pieces, emphasizing wearability without sacrificing sophistication.
Blazy strengthens Bottega Veneta’s brand identity, creating a visual language that stands out in a crowded market. He integrates eco-friendly practices and materials into his designs, aligning the brand with the growing consumer demand for sustainable fashion. His respect for tradition, combined with a fearless approach to new ideas, has transformed the brand. Through his leadership, Blazy has not only preserved Bottega Veneta’s legacy but has also set it on a path toward an exciting future.